Entrepreneurs at heart,
lawyers by training

ThinkAloud provides tier 1 advisory services in a cost-efficient setting

ThinkAloud is led by Victoria Kopylov and Lise Alm, two seasoned C-level executives with legal backgrounds, offering hands-on support and strategic advice grounded in experience from more than five startups, including joining Spotify before its launch and being the 12th hire at KRY, as well as prestigious law firms Mannheimer Swartling and Vinge.


Throughout our careers, we have been on the front lines of companies experiencing rapid growth and transformation, always striving to find smarter, more efficient ways of doing things. We started ThinkAloud to help companies reach their goals by combining our unique blend of commercial growth experience and legal expertise.

Examples of our experience

  • Award winning C-level commercial leaders in multiple successful startups. Spanning from Chief Commercial Officer, VP Business, Head of BD, Chief Strategy Officer to General Counsel.

  • We started our careers as M&A and corporate lawyers from Vinge and Mannheimer Swartling. After law firm life, we've both headed up the legal and/or corporate department at multpile global, VC backed companies, such as Spotify and Kry.

    We have negotiated hundred of deals of all sizes, from multi-billion investment deals to core strategic commercial deals.

    If you have a fundraise, a big deal, or other negotiation ahead, we halp you make sure you get a fast and balanced result.

  • We have launched B2C, B2B SaaS and hardware products in more than 100 markets, navigating both commercial and regulatory challenges along the way

  • Raising money is time consuming, sometimes complex and really important to get it right.

    We have managed 20+ pre-seed to late stage fundraises as companies and many, many more as advisors.

    We help make sure that the investement sets you and your investors up for a sustainable road ahead.

  • Building teams in upturn markets is hard, downscaling then in downtime markets is even harder.

    We have done both. Going from 10 - 3,000+ employees, and back again. Taking comapnies from pre-MVP to category killers.

    We can help navigate some of the pitfalls that comes with the various phases of the journey.

  • How do you scale internationally without going crazy? Or set up an incentive program that is actually sucessfull?

    We have set up and managed companies, and launched and managed incentive programs in more than 30 jurisdictions.

    We often do workshops with companies looking for scalable ways to navigate these complexe matters.

  • B2B, B2C, SaaS, hardware sales, digital healthcare, selling dispute resolution - it all has different, and some times very similar, challenges.

    We have had commercial and legal roles in companies selling a wide variety of products and services.

  • We are passionate about leadership, operational excellence and growth

  • We hold multiple board and chairwoman roles and angel invest when the time is right.

Previous experience…